Plan your monthly ad budget across Meta and Google.

No. Your ad budget is paid straight to Meta and Google. It is always separate from your R6,000 Zono Netwire service fee, so you always know what you pay for the work, and what you invest in media.

Meta and Google improve as they gather data. Around 50 leads a month gives each platform enough signal to learn who to show your ads to. Below that, the system struggles to optimise, and your cost per lead tends to stay high. The 50 lead rule keeps your spend working as hard as it can.

Conversion rate is the share of clicks that become leads. For cold traffic, 3 to 5% is a healthy, realistic target for a good landing page. Planning around it keeps your budget honest. If your page converts better, your leads simply cost less. Warm retargeting traffic usually converts higher, which is why its budget can be lower.

You can, but your results are likely to be slower and less steady. Below the minimum, the platforms gather data too slowly to optimise, so your cost per lead often stays high. We recommend starting at or above the minimum so your spend can settle and improve.

No. You can start with one platform. Many businesses begin with the one that best fits their audience, then add the second once the first is working. The calculator lets you plan each platform on its own.

These are planning estimates, not promises. Real costs move with your market, your season and how strong your creative and landing page are. We use these numbers to set a sensible starting budget, then adjust as live results come in.